DESIGNED & ART DIRECTED A SERIES OF THEMED FOOD & BEVERAGE BOOTHS FOR UNIVERSAL ORLANDO’S 2023 HALLOWEEN HORROR NIGHTS. LED DESIGN SCOPE FROM CONCEPT TO INSTALLATION ON ALL NEW BOOTHS AS PART OF THE UNIVERSAL CREATIVE DESIGN TEAM. CREATIVE WORK INCLUDED THE FOLLOWING -

• CONCEPT DESIGN INCLUDING PROVIDING PRELIMINARY SKETCHES AND RENDERINGS FOR BOTH INTERNAL AND EXTERNAL PRESENTATIONS.

• SHOW SET DESIGN INCLUDING CREATING SCALED DRAWINGS, ELEVATIONS, PLANS, SECTIONS AND MORE FOR THEMED BOOTHS & POS KIOSKS

• ART DIRECTION INCLUDING SELECTING & PROVIDING COLOR, FINISH, MATERIAL AND SCENIC CALL-OUTS FOR ALL NEW BOOTHS & POS KIOSKS

• DESIGNING AN IMMERSIVE FOOD & BEVERAGE WALK-THROUGH EXPERIENCE FROM CONCEPT TO INSTALLATION

• PROVIDING DESIGN INPUT AND ART DIRECTION ON THEMED SHOW AND INFORMATIONAL GRAPHIC CONTENT